Privacy Policy
This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase on the website.
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PERSONAL INFORMATION WE COLLECT
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual pages or products you see, which sites or search terms have sent you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and usually include a unique anonymous identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- The "log files" control the actions that occur on the Site and collect data, including your IP address, browser type, Internet service provider, reference/output pages and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information on how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, delivery address, payment information (including credit card numbers)email address and phone number. We refer to this information as "Order Information".
When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information and Order Information.
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HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we generally collect to fulfill any order placed through the Site (including processing your payment information, arranging for shipping and providing invoices and/or order confirmations). In addition, we use this Order Information to:
- communicate with the user;
- analyse our orders for potential risk or fraud, and
- When you agree with the preferences you have shared with us, provide information or advertising related to our products or services.
We use the Device Information we collect to help us detect potential risks and fraud (in particular your IP address) and, more generally, to improve and optimize our Site (for example, by generating analysis on how our customers navigate and interact with the Site and to evaluate the success of our marketing and advertising campaigns).
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SHARE YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your personal information here: https://www.google.com/Intl/en/policies/Privacy/ You can also choose not to use Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal requests for information we receive or to protect our rights.
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BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide targeted advertising or marketing communications that we believe are of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using the following links:
- Facebook: https://www.facebook.com/settings/? tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.
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UNTRACEABLE
Please note that we do not change the data collection and use practices of our Site when we see a No Tracking signal from your browser.
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THEIR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact information below.
In addition, if you are a European resident, we note that we are processing your information to fulfill any contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests mentioned above. In addition, please note that your information will be transferred outside Europe, including to Canada and the United States.
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DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records, unless and until you ask us to delete this information.
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CHANGES
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.